Website
Eastern Carolina Housing Organization
A public-service website connecting people in a housing crisis with assistance while explaining ECHO’s housing, veteran, and community programs across eastern South Carolina.

The need
ECHO serves people seeking immediate help, prospective donors and volunteers, landlords, job applicants, and community partners. Those audiences need different information and actions without forcing someone in crisis to navigate organizational language first.
The approach
The website gives Get Help a primary position, organizes services by program area, and supports donations, volunteer opportunities, landlord information, careers, office locations, financial transparency, community news, and email updates in one responsive public destination.
What the website covers
- Prominent assistance pathway for people experiencing a housing crisis
- Housing, veteran, and community program information
- Online giving, donor access, and household-goods donation information
- Volunteer, internship, landlord, career, and solicitation resources
- Office locations, contact paths, news, financials, and email subscriptions
Choice Apps’ role
Long-term website strategy, information architecture, responsive design and implementation, program and campaign publishing, donation and newsletter pathways, integrations, accessibility support, maintenance, and ongoing technology partnership.
Outcome
ECHO has a maintained public hub where people can move directly toward assistance, supporters can give or get involved, and the organization can publish programs, performance updates, financial information, and community news as its work evolves.
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